Kawaii style is a Japanese style that emphasizes the quality of cuteness, using bright colors and characters with a childlike appearance. It originated in the mid-1980s when Japanese female fashion designers began to experiment with colorful patterns and graphic designs. Kawaii was originally coined by fashion designer Takashi Shimizu, who introduced the term to a Japanese audience in 1987.
Culture, Values, and Concepts of "Kawaii"
What is Kawaii's style?
The word Kawaii has been on the lips of everyone in the world for quite a while now. However, there is no universally accepted definition of what exactly it means.
It can mean cute, alluring, engaging, or even appealing to adults. But if you are a Japanese person, then it probably doesn't mean anything at all unless you can translate it into Japanese.
To be more precise, Kawaii is a Japanese term that refers to the use of bright colors and cartoon characters in animation (and other forms of visual arts) as well as traditional Japanese culture.
Kawaii culture has been present in Japan since the 16th century and was once a popular form of entertainment before becoming banned during World War II due to its association with Japan's militaristic past. However, by the 1980s kawaii had become an international phenomenon and today Kawaii is an integral part of many cultures around the world (especially in Asia).
However, what exactly does the Kawaii style mean? And how does it change when we move from Japan to other countries? I will try my best to explain what kawaii means and how it relates to other cultures around the world using examples from my own country (but let me know if this is not correct).
Cultural Influence of "Kawaii"
"Kawaii" is a Japanese term and a culture first used to describe the fashion and hairstyles of young girls. The word has been adopted into English, where it is now used with the same meaning as in Japanese. In English, the term has become popular among teenagers, with the style being associated with cute characters such as bears and kittens.
"Kawaii" is a Japanese term for "cute". The word is associated with fashion, but it also describes our personal aesthetic. We were living through a time of great change in Japan in which traditional values were under threat from the rapid expansion of corporate capitalism. This was accompanied by an increase in the number of celebrities who made their careers by dressing up like animals and children, who displayed "cutesy" qualities such as sweetness and charm while expressing political views that were not traditionally tolerated by society. Kawaii is often described as "an aesthetic that emphasizes cuteness", but this can be misleading because this is not something we feel, or do not feel intuitively. We all have some sort of "cute" feeling about us; what we feel when we look at ourselves in the mirror for example is more about our own perception than about whether others would find us cute or not.
The word "kawaii" has entered English from Japanese translation: from Kawai (meaning cute) to Kawai (meaning cute). The original Japanese word for "cute" was 小さい (small), which also means small and small-sized; it was translated into kawaii (Kawasaki means small) after being applied to both types of clothing sizes – tiny clothes for children, bigger clothes for adults. It would seem that this translation was poorly done because the meaning remains unchanged – still a small-sized person!
This translation problem could be easily fixed if one looked at things from another angle: how did people ever translate: 小さい → そんな小さい → そんな小さい? What makes these translations possible? There are two main factors:
A) There are many different meanings of 小さい (small) depending on context; there is no single preferable meaning here. Some translations make it sound like 小さくて誤解が生じた(There have been mistakes made regarding your size), while other translations make it sound
Impact on Marketing and Advertising in Japan and the United States
The term "kawaii" is now one of the most commonly used in the world of marketing and advertising. It has been particularly popular in Japan, where it was coined by a Japanese manga artist named Yūko Senbiki.
Kawaii is a Japanese style of illustration that emphasizes the quality of cuteness, using bright colors and characters with a childlike appearance.
The name "kawaii" comes from the combining form of "kawadzu", meaning “childish” (as opposed to “Kawai”, which means “big”).
It was first used by Yūko Senbiki, whose work has an uncanny resemblance to Disney's work in the art style.
Yumiko Kato, who is also known as MAD Magazine's illustrator, coined it for her own magazine called "Kawaii". The term was later adopted for use by other Japanese artists. Kawaii became so popular that its definition was expanded to include all forms of children's artwork—not just manga and anime drawings—and now includes fashion design and photography. It has also recently been adopted as a cultural label for photography and fashion photography styles found in Japan.
The term 'Kawaii' is no longer limited to children's artwork; it is now used as a general term for any kind of art or illustration that emphasizes child-like qualities or characteristics (in contrast to more mature works).
It may be used synonymously with other words like 'cute', 'cute-looking', 'cute', 'beautiful', 'pretty', etc., but these words are not interchangeable. For example, although both cute and pretty can refer to feminine characteristics such as cuteness or attractiveness, those two words are not interchangeable when applied to boys' clothing; they are two distinct things—the former being male-oriented while the latter being female-oriented.
In Japan, Kawaii is considered very highly because it emphasizes cuteness or beauty over artistic skill: for example, a well-dressed man does not show he can draw well at all; however, an artist who draws well will show he can draw well no matter what he wears or how he looks . . . even if he wears denim shorts (laughs).
One common misconception about Kawaii is that it originated from Japan only—that all art done in this style originates from Japan only—this simply
Cutesy Culture in Asian Countries and the West
The word "kawaii" was coined in Japan in the late 1980s, at a time when the concept of cute was popularized in Western culture. Kawaii is used to describe a style of Japanese cultural and artistic expression that emphasizes the quality of cuteness, using bright colors and characters with a childlike appearance. The word itself is pronounced "key-wah-ee".
This article also includes some other interesting facts about Kawaii, such as that it originated in Japan, and that people who have an affection for very small animals are called kawaii (キャット), more commonly known as "Kawabata" or "kawabatashi" – literally meaning "little cats", but also meaning "little people", or simply "children". They are usually called by their animal name first: kitty cat.
These people often have little cute clothing on them, such as folded up socks (which they may tie on themselves), sets of cotton socks with fluffy tails, etc., and yet they still consider themselves to be humans; from this point of view it makes sense to call them cute because they are children!
This article also includes some other interesting facts about Kawaii, such as that it originated in Japan, and that people who have an affection for very small animals are called kawaii (キャット), more commonly known as "Kawabata" or "kawabatashi" – literally meaning "little cats", but also meaning "little people", or simply "children". They are usually called by their animal name first: kitty cat. These people often have little cute clothing on them, such as folded up socks (which they may tie on themselves), sets of cotton socks with fluffy tails, etc., and yet they still consider themselves to be humans; from this point of view it makes sense to call them cute because they are children!
The word “Kawaii” is derived from 「カワイイ」 (ka-WA-i) means “cute”. In Japanese history, miniaturization became one strategy for enhancing the human body through scientific research into cell biology and anatomy. This was followed by a movement called “Kawaiism” which emphasized aesthetics over functionality in objects which were considered aesthetically pleasing. This movement was not just limited to Japan though; there was another wave of scientific miniaturization which made it possible for us today to make small
Conclusion
The Japanese term "kawaii" is typically used to describe an imaginary, cute, and often whimsical aesthetic that is based on small items such as hand-drawn characters. Kawaii is a popular term in Japan, where it has been used to describe a variety of cultural phenomena including manga, anime, fashion, and doll culture. Numerous cultural references have been made in English to the word "kawaii", including the Oxford English Dictionary's entry for "kawaii", which defines it as a "Japanese aesthetic". As well as being a huge hit with Americans (who have been using the word since at least the mid-1990s), the word has caused some confusion in Japan.
In recent years there has been an increase in English use of the word across other languages such as Korean and Chinese.
The Oxford English Dictionary defines "kawaii" in that sense as:
"A Japanese artistic and cultural style that emphasizes cuteness; characterized by bright colors and characters with a childlike appearance."
As mentioned above, this definition does not include anything about what is inherently cute about it (which includes things like personality traits or behavior patterns) or how it relates to Japanese culture. To be clear: I do not think adults should be prohibited from using this term because of its association with children — rather I think adults should be encouraged to use it because of its association with children and what's cute about it. That said, I also think adult usage should be covered by non-English translations like Google Translate's automatic translation of searches for 'Kawaii' into English. If you know any reliable sources which provide accurate translations then please let me know so they can be added here too!
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