Kawaii style is a Japanese style that emphasizes the quality of cuteness, using bright colors and characters with a childlike appearance. It originated in the mid-1980s when Japanese female fashion designers began to experiment with colorful patterns and graphic designs. Kawaii was originally coined by fashion designer Takashi Shimizu, who introduced the term to a Japanese audience in 1987. Culture, Values, and Concepts of "Kawaii" What is Kawaii's style? The word Kawaii has been on the lips of everyone in the world for quite a while now. However, there is no universally accepted definition of what exactly it means. It can mean cute, alluring, engaging, or even appealing to adults. But if you are a Japanese person, then it probably doesn't mean anything at all unless you can translate it into Japanese. To be more precise, Kawaii is a Japanese term that refers to the use of bright colors and cartoon characters in animation (and other forms of visual arts) as well as t